Laughter

A few years ago, I worked with a client to come up with a brand identity visual. Our team literally presented 200 concepts. After a while, our ideas got more and more ridiculous. We had gone from the obvious visuals of a bee, a chameleon, a sun, life jacket... you get the picture. At some point, we threw this thumbnail in the middle of the stack to get a laugh. This is still my favorite concept of all time. It always makes me laugh when I come across it in my notes. It would have made a great logo for their call center software product.

The caption says: Mullet Wig on Foam Wig Holder. Short in front, long in the back, the mullet haircut represents the complete synergy that exists between business and pleasure. Like this product, a mullet is easy to maintain.